Marketing practices and principles / (Record no. 46813)

MARC details
000 -LEADER
fixed length control field 00859nam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls000054937
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508143126.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060329s1986 nyua b000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070407053
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808212026
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180607
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150400
Level of effort used to assign classification VLOAD
-- 200603291440
-- Virtuacat01
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number M411M 1986
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mason, Ralph E.
245 10 - TITLE STATEMENT
Title Marketing practices and principles /
Statement of responsibility, etc. Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch
250 ## - EDITION STATEMENT
Edition statement 4th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Gregg Division, McGraw-Hill,
Date of publication, distribution, etc. c1986
300 ## - PHYSICAL DESCRIPTION
Extent viii, 439 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography & index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 690
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rath, Patricia Mink
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Husted, Stewart W.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="13116">13116</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.8 M411M 1986 2000069203 13/11/2018 1 13/11/2018 General Books