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Marketing practices and principles /

Mason, Ralph E.

Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch - 4th ed - New York : Gregg Division, McGraw-Hill, c1986 - viii, 439 p. : ill. (some col.) ; 25 cm.

Bibliography & index.

ISBN: 0070407053

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / M411M 1986

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