Basic marketing : (Record no. 45990)

MARC details
000 -LEADER
fixed length control field 01097nam a2200325 a 4500
001 - CONTROL NUMBER
control field vtls000054075
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508143118.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060320s2002 th a b000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072409479 :
Terms of availability Free
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808212023
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180641
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808201339
Level of effort used to assign classification bow
Level of effort used to assign subject headings 200808150350
Level of effort used to assign classification VLOAD
-- 200603201353
-- Virtuacat01
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number P455B 2002
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc. William D. Perreault, E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 14 th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2002
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 815 [28] p. :
Other physical details col. ill., maps ;
Dimensions 28 cm.
Accompanying material 1 CD-ROM
490 #0 - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note A variety of multi-media instructional aids, including a Web site, are available to support the text.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 690
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
901 ## - LOCAL DATA ELEMENT A, LDA (RLIN)
a Market.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="22333">22333</a>
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="22334 c.2">22334 c.2</a>
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="CD 1553 c.2">CD 1553 c.2</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Audio Visual
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.8 P455B 2002 2000069074 13/11/2018 2 13/11/2018 General Books
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 6 โสตทัศนวัสดุ 13/11/2018 0.00   CD 001611 AV10003514 13/11/2018 1 13/11/2018 Audio Visual
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 6 โสตทัศนวัสดุ 13/11/2018 0.00   CD 1553 AV10004751 13/11/2018 2 13/11/2018 Audio Visual
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   658.8 P455B 2002 2000069075 13/11/2018 1 13/11/2018 General Books