Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy - 14 th ed. - Boston : McGraw-Hill, c2002 - xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
A variety of multi-media instructional aids, including a Web site, are available to support the text.
0072409479 : Free
Marketing--Management
658.8 / P455B 2002
Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy - 14 th ed. - Boston : McGraw-Hill, c2002 - xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
A variety of multi-media instructional aids, including a Web site, are available to support the text.
0072409479 : Free
Marketing--Management
658.8 / P455B 2002