Creative strategy in advertising / (Record no. 34726)

MARC details
000 -LEADER
fixed length control field 00832nam a2200277 4500
001 - CONTROL NUMBER
control field vtls000041609
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141707.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000 00
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534038794 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211937
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502172045
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150114
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200607240906
Level of effort used to assign classification sumala
-- 200502141850
-- Virtuacat05
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 652.322
Item number J296C 1985
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jewler, A. Jerome.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc. A. Jerome Jewler.
250 ## - EDITION STATEMENT
Edition statement 2nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, Calif. :
Name of publisher, distributor, etc. Wadsworth,
Date of publication, distribution, etc. c1985
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 304 p. :
Other physical details ill. ;
Dimensions 24 cm
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Layout and Typography
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="1159">1159</a>
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="1160 C.2">1160 C.2</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   652.322 J296C 1985 2000060740 13/11/2018 1 13/11/2018 General Books