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Creative strategy in advertising /

Jewler, A. Jerome.

Creative strategy in advertising / A. Jerome Jewler. - 2nd ed - Belmont, Calif. : Wadsworth, c1985 - xvi, 304 p. : ill. ; 24 cm

Includes index.

Bibliography.

ISBN: 0534038794 (pbk.)

Subjects--Topical Terms:
Advertising copy
Advertising Layout and Typography

Dewey Class. No.: 652.322 / J296C 1985

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