Advertising and promotion management / (Record no. 34464)

MARC details
000 -LEADER
fixed length control field 00800nam a2200253 a 4500
001 - CONTROL NUMBER
control field vtls000041305
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050208s1987 nyua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071002782
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211936
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201507091156
Level of effort used to assign classification chumphu
Level of effort used to assign subject headings 201502180144
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 201108211137
Level of effort used to assign classification chumphu
-- 200502081022
-- Virtuacat05
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number R823A 1987
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rossiter, John R.
245 10 - TITLE STATEMENT
Title Advertising and promotion management /
Statement of responsibility, etc. John R. Rossiter, Larry Percy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill Book,
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent 649 p.:
Other physical details ill
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Advertising and promotion management -- Profit, sales and
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 891
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Percy, Larry
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="4250">4250</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   659.1 R823A 1987 2000069277 13/11/2018 1 13/11/2018 General Books