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Advertising and promotion management /

Rossiter, John R.

Advertising and promotion management / John R. Rossiter, Larry Percy. - New York : McGraw-Hill Book, 1987 - 649 p.: ill

Advertising and promotion management -- Profit, sales and

ISBN: 0071002782

Subjects--Topical Terms:
Advertising
Sales promotion

Dewey Class. No.: 659.1 / R823A 1987

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