MARC details
000 -LEADER |
fixed length control field |
00815nam a2200265 4500 |
001 - CONTROL NUMBER |
control field |
vtls000041269 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MTX |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190508141703.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050203m19251966usaa 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0132284871 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0133488306 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201808211935 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201502180143 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
200808150109 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
200504220936 |
Level of effort used to assign classification |
staff |
-- |
200502031537 |
-- |
Virtuacat05 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
R964K 1996 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BSRU |
100 10 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Russell, J. Thomas. |
245 10 - TITLE STATEMENT |
Title |
Kleppner's advertising procedure / |
Statement of responsibility, etc. |
J Thomas Russell and W. Ronald Lane. |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, New Jersey: |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c1996 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 798 p.: |
Other physical details |
ill.; |
Dimensions |
1996 |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
9 (RLIN) |
891 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lane, W. Ronald. |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Uniform title |
<a href="14387">14387</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
General Books |