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Kleppner's advertising procedure /

Russell, J. Thomas.

Kleppner's advertising procedure / J Thomas Russell and W. Ronald Lane. - 13th ed. - Englewood Cliffs, New Jersey: Prentice Hall, c1996 - xviii, 798 p.: ill.; 1996

Includes index.

ISBN: 0132284871 0133488306

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / R964K 1996

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