Advertising management/ (Record no. 34428)

MARC details
000 -LEADER
fixed length control field 00841nam a2200277 4500
001 - CONTROL NUMBER
control field vtls000041268
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050203s1992 usa 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131175084
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211935
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180143
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150109
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200502251357
Level of effort used to assign classification Virtuacat05
-- 200502031511
-- Virtuacat05
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number A111A 1992
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Advertising management/
Statement of responsibility, etc. Aaker, David A.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, New Jersey :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 681 p.:
Other physical details ill;
Dimensions 24 cm.
490 ## - SERIES STATEMENT
Series statement Prentice-Hall international editions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
9 (RLIN) 690
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication
9 (RLIN) 743
700 #1 - ADDED ENTRY--PERSONAL NAME
Personal name Kopp, Robert J.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="7156 C.1">7156 C.1</a>
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="7157 C.2">7157 C.2</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   659.1 A111A 1992 2000069260 13/11/2018 2 13/11/2018 General Books
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   659.1 A111A 1992 2000069244 13/11/2018 1 13/11/2018 General Books