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Advertising management/

Aaker, David A.

Advertising management/ Aaker, David A. - 3rd ed. - Englewood Cliffs, New Jersey : Prentice-Hall, 1992 - xvii, 681 p.: ill; 24 cm. - Prentice-Hall international editions. .

ISBN: 0131175084

Subjects--Topical Terms:
Management
Communication

Dewey Class. No.: 659.1 / A111A 1992

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