Advertising / (Record no. 34425)

MARC details
000 -LEADER
fixed length control field 00799nam a2200253 4500
001 - CONTROL NUMBER
control field vtls000041265
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190508141703.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050203s1998 usaa 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538869089
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201808211935
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201502180143
Level of effort used to assign classification VLOAD
Level of effort used to assign subject headings 200808150109
Level of effort used to assign classification VLOAD
-- 200502031501
-- Virtuacat05
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number O34A 1998
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name O'Guinn, Thomas C.
245 10 - TITLE STATEMENT
Title Advertising /
Statement of responsibility, etc. Thomas O'Guinn, Chris T. Allen, Richard J. Semenik.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cincinnati, Ohio :
Name of publisher, distributor, etc. South-Western,
Date of publication, distribution, etc. c1998
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 623 p. :
Other physical details col. ill.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note The process : advertising in business and society -- The.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 891
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="15367">15367</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
      Available for Loans สำนักวิทยบริการ (Center) สำนักวิทยบริการ (Center) ชั้น 7 หนังสือทั่วไปภาษาอังกฤษ 000-900 13/11/2018 0.00   659.1 O34A 1998 2000069273 13/11/2018 1 13/11/2018 General Books