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Advertising /

O'Guinn, Thomas C.

Advertising / Thomas O'Guinn, Chris T. Allen, Richard J. Semenik. - Cincinnati, Ohio : South-Western, c1998 - xlvi, 623 p. : col. ill.

The process : advertising in business and society -- The.

ISBN: 0538869089

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / O34A 1998

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