MARC details
000 -LEADER |
fixed length control field |
00927nam a2200277 4500 |
001 - CONTROL NUMBER |
control field |
vtls000041050 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MTX |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190508141700.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050127s1987 usaa 000 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0538191104 |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201808211935 |
Level of effort used to assign nonsubject heading access points |
VLOAD |
Level of effort used to assign subject headings |
201502180140 |
Level of effort used to assign classification |
VLOAD |
Level of effort used to assign subject headings |
200808150106 |
Level of effort used to assign classification |
VLOAD |
-- |
200501271404 |
-- |
Virtuacat05 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
C973M 1987 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BSRU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cunningham, William Hughes. |
245 10 - TITLE STATEMENT |
Title |
Marketing, a managerial approach / |
Statement of responsibility, etc. |
William H. Cunningham,Isabella C.M. Cunningham, Christopher M. Swift. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Cincinnati : |
Name of publisher, distributor, etc. |
South-Western Pub. Co., |
Date of publication, distribution, etc. |
c1987 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 811, [19] p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
9 (RLIN) |
690 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
9 (RLIN) |
690 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cunningham, Isabella C. M. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Swift, Christopher M. |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] |
Uniform title |
<a href="5065">5065</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
General Books |