Marketing, a managerial approach /
Cunningham, William Hughes.
Marketing, a managerial approach / William H. Cunningham,Isabella C.M. Cunningham, Christopher M. Swift. - 2nd ed. - Cincinnati : South-Western Pub. Co., c1987 - ix, 811, [19] p. : ill. (some col.) ; 24 cm.
Includes bibliographies and indexes.
0538191104
Marketing
Marketing--Management
658.8 / C973M 1987
Marketing, a managerial approach / William H. Cunningham,Isabella C.M. Cunningham, Christopher M. Swift. - 2nd ed. - Cincinnati : South-Western Pub. Co., c1987 - ix, 811, [19] p. : ill. (some col.) ; 24 cm.
Includes bibliographies and indexes.
0538191104
Marketing
Marketing--Management
658.8 / C973M 1987