Innovations in digital branding and content marketing / (Record no. 115387)

MARC details
000 -LEADER
fixed length control field 01437cmm a2200349 i 4500
001 - CONTROL NUMBER
control field 21385534
003 - CONTROL NUMBER IDENTIFIER
control field MTX
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210923115330.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m |o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210923s2020 pau ob 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020001198
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781799844211 :
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 51166
Level of effort used to assign nonsubject heading access points ชุมภู เมืองคลี่
Level of effort used to assign subject headings 51166
Level of effort used to assign classification ชุมภู เมืองคลี่
040 ## - CATALOGING SOURCE
Original cataloging agency BSRU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.072
Edition number I 2021
245 00 - TITLE STATEMENT
Title Innovations in digital branding and content marketing /
Statement of responsibility, etc. Subhankar Das and Subhra Rani Mondal, editors.
Medium [Electronic Resource]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hershey :
Name of publisher, distributor, etc. Business Science Reference,
Date of publication, distribution, etc. [2021]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
500 ## - GENERAL NOTE
General note หนังสืออิเล็กทรอนิกส์ (ebook)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"--
Assigning source Provided by publisher.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Technological innovations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Das, Subhankar,
Dates associated with a name 1981-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mondal, Subhra Rani,
Dates associated with a name 1983-
856 #4 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://link.gale.com/apps/pub/9781799844211/GVRL?u=thbsru">https://link.gale.com/apps/pub/9781799844211/GVRL?u=thbsru</a>
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only]
Uniform title <a href="1">1</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Ebooks

No items available.