Innovations in digital branding and content marketing / (Record no. 115387)
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000 -LEADER | |
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fixed length control field | 01437cmm a2200349 i 4500 |
001 - CONTROL NUMBER | |
control field | 21385534 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | MTX |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210923115330.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m |o d | |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210923s2020 pau ob 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2020001198 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781799844211 : |
039 ## - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
Level of rules in bibliographic description | 51166 |
Level of effort used to assign nonsubject heading access points | ชุมภู เมืองคลี่ |
Level of effort used to assign subject headings | 51166 |
Level of effort used to assign classification | ชุมภู เมืองคลี่ |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | BSRU |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.072 |
Edition number | I 2021 |
245 00 - TITLE STATEMENT | |
Title | Innovations in digital branding and content marketing / |
Statement of responsibility, etc. | Subhankar Das and Subhra Rani Mondal, editors. |
Medium | [Electronic Resource] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Hershey : |
Name of publisher, distributor, etc. | Business Science Reference, |
Date of publication, distribution, etc. | [2021] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource |
500 ## - GENERAL NOTE | |
General note | หนังสืออิเล็กทรอนิกส์ (ebook) |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "This book contains research on the methods and advancements in the field of advertising and marketing using digital technologies"-- |
Assigning source | Provided by publisher. |
588 ## - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Description based on print version record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
General subdivision | Research. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing |
General subdivision | Research. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research |
General subdivision | Technological innovations. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Das, Subhankar, |
Dates associated with a name | 1981- |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mondal, Subhra Rani, |
Dates associated with a name | 1983- |
856 #4 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://link.gale.com/apps/pub/9781799844211/GVRL?u=thbsru">https://link.gale.com/apps/pub/9781799844211/GVRL?u=thbsru</a> |
940 ## - EQUIVALENCE OR CROSS-REFERENCE--UNIFORM TITLE [OBSOLETE] [CAN/MARC only] | |
Uniform title | <a href="1">1</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Ebooks |
No items available.