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Applications in basic marketing :

McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy and William D. Perreault - Homewood, IL : Irwin, 1995 - v. : ill. : illus. ; 26 cm.

Editors: 1990-

Includes bibliographical references.

"Clippings from the popular business press."

ISBN: 0256188343

Subjects--Topical Terms:
Marketing--Periodicals
Marketing--Management--Periodicals

Dewey Class. No.: R 658.8005 / M224A 1995

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