Effective selling /

Hair, Joseph F.

Effective selling / Joseph F. Hair, Francis L. Notturno and Frederick A. Russ. - 8th ed. - Cincinnati, Ohio : South-Western, 1991 - xiii, 644 p. : illus. ; 24 cm.

Personal selling basics -- Background for selling -- Preselling activities -- The selling process -- Basic selling responsibilities -- Special types of selling -- Sales management.

0538195703 : 448 baht


Selling

658.85 / H153E 1991