Principles of marketing :
Semenik, Richard J.
Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy - 2nd ed. - Cincinnati, Ohio : South-Western, 1995 - xxii, 682 p. : col.ill., chart ; 24 cm.
Includes bibliographies and index.
0538839139
Marketing--Management
658.8 / S471P 1995
Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy - 2nd ed. - Cincinnati, Ohio : South-Western, 1995 - xxii, 682 p. : col.ill., chart ; 24 cm.
Includes bibliographies and index.
0538839139
Marketing--Management
658.8 / S471P 1995