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| 100 | 1 | _aPeter, J. Paul | |
| 245 | 1 | 2 |
_aA preface to marketing management / _cJ. Paul Peter, James H. Donnelly, Jr |
| 250 | _a13th ed. | ||
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_aNew York : _bMcGraw-Hill/Irwin, _c2013 |
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_axv, 268 p. ; _c26 cm. |
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_aMarketing _xManagement _9690 |
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| 901 | _aMarket. | ||
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