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_a659.1 _bA33 2000 |
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_aAdvertising research : _bthe Internet, consumer behavior, and strategy / _cGeorge Zinkhan, editor |
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_aChicago, Ill. : _bAmerican Marketing Association, _cc2000 |
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_avii, 281 p. : _bill. ; _c28 cm. |
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_aAdvertising _xResearch |
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| 650 | 0 | _aInternet marketing | |
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_aConsumer behavior _xResearch |
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_aInternet _9878 |
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_aZinkhan, George M. _q(George Martin) |
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