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_a658.8 _bM478B 1984 |
| 100 | 1 | _aMcCarthy, E. Jerome. | |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault. |
| 250 | _a8th ed. | ||
| 260 |
_aHomewood, Ill. V : _bRichard D. Irwin, _cc1984. |
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| 300 |
_a841 p. : _bill., graphs ; _c24 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing. _9690 |
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| 700 | 1 | _aPerreault, William D. | |
| 040 | _aBSRU | ||
| 901 | _aMarket. | ||
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