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| 001 | vtls000005705 | ||
| 003 | MTX | ||
| 005 | 20190508133209.0 | ||
| 008 | 040124s1988 a 001 0 eng d | ||
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_a658.848 _bG562 1988 |
| 245 | 0 | 0 |
_aGlobal marketing management : _bcases and readings / _cedited by Robert D. Buzzell, John A. Quelch, Christopger A. Bartlett. |
| 250 | _a2nd ed. | ||
| 260 |
_aReading, Mass : _bAddison-Wesley, _cc1988 |
||
| 300 |
_axi, 751 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aExport marketing _xManagement |
|
| 650 | 0 |
_aExport marketing _xMarketing _xCase studies _95832 |
|
| 700 | 1 | _aBuzzell, Robert D. | |
| 700 | 1 | _aQuelch, John A. | |
| 700 | 1 | _aBartlett, Christopher A. | |
| 040 | _aBSRU | ||
| 940 | _a14672 | ||
| 942 | _c1 | ||
| 999 |
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