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| 003 | MTX | ||
| 005 | 20190508141707.0 | ||
| 008 | 000000 00 | ||
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| 082 | 0 | 4 |
_a652.322 _bJ296C 1985 |
| 100 | 1 | _aJewler, A. Jerome. | |
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler. |
| 250 | _a2nd ed | ||
| 260 |
_aBelmont, Calif. : _bWadsworth, _cc1985 |
||
| 300 |
_axvi, 304 p. : _bill. ; _c24 cm |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography. | ||
| 650 | 0 | _aAdvertising copy | |
| 650 | 0 | _aAdvertising Layout and Typography | |
| 040 | _aBSRU | ||
| 940 | _a1159 | ||
| 940 | _a1160 C.2 | ||
| 942 | _c1 | ||
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_c34726 _d34726 |
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