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008 050203s1988 xxua 00 0 eng
020 _a0070387648
039 9 _a201808211935
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082 0 4 _a658.854
_bL786C 1988
100 1 _aLoudon, David L.
245 1 0 _aConsumer behavior :
_bconcepts and applications /
_cDavid L. Loudon, Albert J. Della Bitta.
250 _a3rd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1988
300 _a726 p. :
_bill. ;
_c24 cm.
650 0 _aMcGraw-Hill series in marketing
650 0 _aConsumers
_92408
650 0 _aConsumers
_xCast studies
700 1 _aDella Bitta, Albert J.
040 _aBSRU
940 _a4248
942 _c1
999 _c34431
_d34431