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008 050128s1988 usaa 000 0 eng
020 _a0256057834
039 9 _a201808211935
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_y200501281042
_zVirtuacat05
082 0 4 _a658.802
_bL523A 1988
100 1 _aLehmann, Donald R.
245 1 0 _aAnalysis for marketing planning /
_cDonald R. Lehmann, Russell S. Winer.
260 _aPlano, Tex. :
_bBusiness Publications,
_c1988
300 _ax, 175 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_xManagement
_zUnited States
700 1 _aWiner, Russell S.
040 _aBSRU
940 _a2833
940 _a2834 c.2
942 _c1
999 _c34293
_d34293