000			01387nam a2200253 4500
001			vtls000041091
003			MTX
005			20190508141701.0
008			050127s2002 sgpa 000 0 eng d
020			_a0130664669 (pbk.)
039		9	_a201808211935 _bVLOAD _c201502180141 _dVLOAD _c200808150107 _dVLOAD _c200501281301 _dVirtuacat05 _y200501271625 _zVirtuacat05
082	0	4	_a658.827 _bB329A 2002
100	1		_aBatey, Ian.
245	1	0	_aAsian branding : _ba great way to fly / _cIan Batey.
260			_aSingapore : _bPrentice Hall, _cc2002
300			_a412 p. : _bill ; _c23 cm.
505			_aOpening shots: Asian myths and realities: Facts, fallaciesand farang -- The critical path -- The holy grail and how Asian brands can find it -- Asia conquers the world: The Singapore girl -- Branding a country -- Asian hotels: a question of taying power -- A brand distracted -- Jolly jungles: the Sarawak story -- An airport brand that didn'ttake off -- The next wave -- The world conquers asia: Whengiants roamed the earth -- What makes asia tick -- Mamasanknows best -- From stutgart with love -- Communicating in China -- Food for thought -- Work in progress: The new asian rulebook -- Future truths
650		0	_aBrand name products _zAsia _xMarketing
650		0	_aAdvertising _xBrand name products _zAsia
040			_aBSRU
940			_a20183 C.1
940			_a20066 C.2
942			_c1
999			_c34264 _d34264