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008 050127s2001 usaa 0001 0 eng
020 _a0030211085
039 9 _a201808211935
_bVLOAD
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_dVLOAD
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_dVirtuacat01
_y200501271448
_zVirtuacat05
082 0 0 _a658.834
_bB632C 2001
100 1 _aBlackwell, Roger D.
245 1 0 _aConsumer behavior /
_cRoger D. Blackwell, Paul W. Miniard, James F. Engel.
250 _a9th ed.
260 _aFort Worth :
_bHarcourt College,
_c2001
300 _axx, 570 p. :
_bill. ;
_c29 cm.
505 _aIntroduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects businessstrategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search,and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact; Shaping consumers' opinions ; Helping consumers to remember.
650 0 _aConsumer behavior
650 0 _aMaketing research
700 1 _aMiniard, Paul W.
700 1 _aEngel, James F.
040 _aBSRU
940 _a19128
942 _c1
999 _c34232
_d34232