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003 | MTX | ||
005 | 20190508141700.0 | ||
008 | 050127s2001 usaa 0001 0 eng | ||
020 | _a0030211085 | ||
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_a201808211935 _bVLOAD _c201502180140 _dVLOAD _c200808150106 _dVLOAD _c200703191538 _dVirtuacat01 _y200501271448 _zVirtuacat05 |
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082 | 0 | 0 |
_a658.834 _bB632C 2001 |
100 | 1 | _aBlackwell, Roger D. | |
245 | 1 | 0 |
_aConsumer behavior / _cRoger D. Blackwell, Paul W. Miniard, James F. Engel. |
250 | _a9th ed. | ||
260 |
_aFort Worth : _bHarcourt College, _c2001 |
||
300 |
_axx, 570 p. : _bill. ; _c29 cm. |
||
505 | _aIntroduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects businessstrategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search,and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact; Shaping consumers' opinions ; Helping consumers to remember. | ||
650 | 0 | _aConsumer behavior | |
650 | 0 | _aMaketing research | |
700 | 1 | _aMiniard, Paul W. | |
700 | 1 | _aEngel, James F. | |
040 | _aBSRU | ||
940 | _a19128 | ||
942 | _c1 | ||
999 |
_c34232 _d34232 |