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| 005 | 20190508133718.0 | ||
| 008 | 040220s2000 maua 001 0 eng d | ||
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_a658.8 _bZ48S 2000 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000 |
||
| 300 |
_axxviii, 620 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aService industries _xMarketing _91969 |
|
| 650 | 0 |
_aCustomer services _95837 |
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| 650 | 0 |
_aMarketing _9690 |
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| 700 | 1 | _aBitner, Mary Jo | |
| 040 | _aBSRU | ||
| 901 | _aMarket. | ||
| 940 | _a18705 | ||
| 942 | _c1 | ||
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