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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Call number: 658.8 L886C 1993 Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1993Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 658.8 L886C 1993.

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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.

by Loudon, David L | Della Bitta, Albert J.

Call number: 658.854 L786C 1988 Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1988Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 658.854 L786C 1988.

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