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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo.

Call number: 658.8 Z48S 2000 Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 658.8 Z48S 2000.

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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Call number: 658.8 Z48S 2006 Edition: 4th edMaterial type: Text Text; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2006Availability: Items available for loan: สำนักวิทยบริการ (Center) (1) Call number: 658.8 Z48S 2006.

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