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Advertising promotion & supplemental aspects of integratedmarketing communications / Terence A. Shimp.

by Shimp, Terence A.

Call number: 658.82 S556A 2000 Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth, Tx. : Dryden Press, c2000Availability: Items available for loan: สำนักวิทยบริการ (Center) (2) Call number: 658.82 S556A 2000, ...

Promotion management and marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Call number: 658.82 E26P 1990 Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : The Dryden Press, 1990Availability: Items available for loan: สำนักวิทยบริการ (Center) (2) Call number: 658.82 E26P 1990, ...

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