TY  - BOOK
AU  - Kotler,Philip
TI  - Think new ASEAN !: Rethinking marketing towards ASEAN Economic Community 
SN  - 9789814595162 :
U1  - 658.800959 
PY  - 2015///
CY  - Singapore
PB  - McGraw Hill Education
KW  - ASEAN
KW  - Marketing
N1  - มุมอาเซียน; Part One. The new ASEAN business landscape -- the impact of ICT on ASEAN -- the impact of globalization on ASEAN --  the future market of ASEAN -- compete for ASEAN customers -- Part two. winning in the new ASEAN -- local champions -- local champions going ASEAN -- multinationals focusing on ASEAN -- Part three. ASEAN marketing in practice -- ASEAN vision, local action -- global value, ASEAN strategy, local tactics
ER  -