Kotler, Philip <br/><br/>
Think new ASEAN !  Rethinking marketing towards ASEAN Economic Community / 
Philip Kotler, Hermawan Kartajaya oi Den Huan 
 - Singapore :  McGraw Hill Education,  2015 
 - xiv, 247 p. ;  24 cm. 
<br/><br/> มุมอาเซียน 
<br/><br/>Part One. The new ASEAN business landscape -- the impact of ICT on ASEAN -- the impact of globalization on ASEAN --  the future market of ASEAN -- compete for ASEAN customers -- Part two. winning in the new ASEAN -- local champions -- local champions going ASEAN -- multinationals focusing on ASEAN -- Part three. ASEAN marketing in practice -- ASEAN vision, local action -- global value, ASEAN strategy, local tactics. 
<br/><br/><label>ISBN: </label>9789814595162 :  645 baht 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ASEAN<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.800959  / K87T 2015