Scott, David Meerman <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 
David Meerman Scott. 
 - 4th ed. 
 - Hoboken, New Jersey :  John Wiley & Sons,  2013 
 - xxiii, 439 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118488768 :  920 baht 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>658.872  / S425N 2013