Kartajaya, Hermawan <br/><br/>
Scenarios in marketing :  from vision to decision / 
edited by Gill Ringland and Laurie Young 
 - Chichester, England ;  Hoboken, NJ :  Wiley,  c2006 
 - xv, 227 p. :  ill. ;  24 cm. 
<br/><br/> Friends of Library  Includes index 
<br/><br/><label>ISBN: </label>9780470032725 :  Free 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / K18S 2006