TY  - BOOK
AU  - Stroud,Dick
TI  - Marketing to the ageing consumer: the secrets to building an age-friendly business 
SN  - 9780230378193 :
U1  - 658.8 
PY  - 2013///
CY  - Houndmills, Basingstoke, Hampshire
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Middle-aged consumers
KW  - Attitudes
KW  - Older consumers
N1  - Includes bibliographical references and index
ER  -