TY  - BOOK
AU  - Bowie,David
AU  - Buttle,Francis
TI  - Hospital marketing principlrs and practice
SN  - 9780080967912 :
U1  - 647.94068 
PY  - 2011///
CY  - Amsterdam
PB  - Elsevier Butterworth-Heinemann
KW  - Hospitality industry
KW  - Marketing
KW  - Hotels
N1  - Includes bibliographical references and index
ER  -