TY  - BOOK
AU  - Zeithaml,Valarie A
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D
TI  - Services marketing: integrating customer focus across  the firm 
SN  - 9780072961942 :
U1  - 658.8 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Customer services
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -