Zeithaml, Valarie A <br/><br/>
Services marketing :  integrating customer focus across  the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 
 - 4th ed 
 - Boston :  McGraw-Hill/Irwin,  c2006 
 - xxvii, 708 p. :  ill., map ;  27 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780072961942 :   Free 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Marketing<br/>Service industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z48S 2006