TY  - BOOK
AU  - Menon,Sudha V.
TI  - Political marketing an overview
SN  - 9788131423325 :
U1  - 324.73 
PY  - 2009///
CY  - India
PB  - The Icfai University Press
KW  - Advertising, Political
KW  - Campaign management
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references and index
ER  -