TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
TI  - Essentials of contemporary advertising
SN  - 0073136662 :
U1  - 659.1 
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -