Arens, William F. <br/><br/>
Essentials of contemporary advertising / 
William F. Arens, David H. Schaefer 
 - Boston :  McGraw-Hill Irwin,  c2007 
 - xxviii, 558 p. :  ill. (chiefly col.), map ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0073136662 :  Free 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / A681E 2007