TY  - BOOK
AU  - Chaffey,Dave
TI  - Total e-mail marketing: maximising your results from integrated e-marketing 
SN  - 0750680679 :
U1  - 658.872 
PY  - 2007///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Telemarketing
KW  - Electronic mail messages
N1  - Includes bibliographical references and index
ER  -