TY  - BOOK
AU  - Winer,Russell S.
TI  - Marketing management
SN  - 0132296314 :
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -