Winer, Russell S. <br/><br/>
Marketing management / 
Russell S. Winer. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2007 
 - xxix, 500 p. :  ill. ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132296314 :  1,190 baht. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / W767M 2007