Lancaster, Geoffrey <br/><br/>
Marketing management / 
Geoffrey Lancaster, Lestor Massingham 
 - 1st ed. 
 - London :  McGraw-Hill,  1993 
 - 383 p. :  chart ;  25 cm. 
<br/><br/> Index 
<br/><br/><label>ISBN: </label>0077074203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / L244M 1993