Russell, Frederic A. Textbook of salesmanship / Frederic A. Russell, Frank H. Beach, Richard H. Buskirk - New York : McGraw-Hill, c1978 - x,653 p. : ill. : 24 cm. - Grolier business library . Includes index ISBN: 0717285111 Subjects--Topical Terms: Selling Dewey Class. No.: R 658.85 / R85A 1978