TY  - BOOK
AU  - Burke,John D.
TI  - Advertising in the marketplace
T2  - Grolier  business  library
SN  - 0717285111
U1  - R 659 
PY  - 1980///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes index
ER  -